Sector: Real State

Provided expertise: User research | Service design | CX strategy | UX design (conceptual)

Project Time: two weeks

Approach: it was a challenge due the short time to do it, nice fact is that is an actual working app, a couple meetings with stakeholders were made before starting to know their ideas, span of resources and expected results, so started with a Customer Journey Map (CJM) to know initial status and started to create a mini backlog, asked for the branding book and they never had it, so had to create a mood board, atomic elements and user testing. After a week had initial wirefreames, and insights, they approved and continued with Hi-Res prototypes, an A/B Testing resulting in a thumbs up project at the final presentation.

Backlog

Rather than focusing in the problem presented from stakeholdes, I focused in user needs, so the following Backlog was discussed and focused on:

v Describe what "my canton" does, how and why. Clearly at the top

v Standardize fonts, sizes and colors.

v Indicate what does what.

v Create a landing page that has "punch", concise and precise.

v When presenting results, the detail area is clearer and the photos can be enlarged to full screen.

v Possibility to choose your consultant

v Improve the search area

v Present the "amenities" around of the property

Customer Journey map

Helps you out to see current touch points , gains and pains to have a product overview

Interviews and user testing

Benchmark

How the competitors are doing

Lean UX canvas

The Lean UX canvas is the darling of UX Research, it helps you systematize your research, it is a simple and very visual tool of what you have to do and relate your findings.

Moodboard

User personas creation

Style Guide

User testing

finishing details

Final Design